My wife and I spent close to two hours last night putting together our holiday cards. What an endeavor! We purchased photo cards from
Shutterfly and wrote an letter summarizing our year with the girls to include in the envelope. Imagine our surprise when we found that the envelopes supplied with the photo cards were just about 8 1/4 inches wide! So, we added a step in the process and I started trimming 100 letters with scissors.
During the trimming, my mind wandered and I wondered aloud whether
Hallmark has lost significant market share in the holiday card business? Does anyone know? The whole photo card phenomena seems to be a relatively recent one, I can't only imagine they've taken business from the old line card companies...